Brand Innovator Camille Lorigo has been appointed as Director of Marketing for Cycas Hospitality, the specialist in apartment hotels.
With huge talent in activating brands, Camille’s arrival will help expand and strengthen the profile and portfolio of Cycas as it enters a new phase in its brand journey.
John Wagner, Founding Partner of Cycas Hospitality said: “Camille’s ability to animate brands and her infectious enthusiasm for hospitality and culture make her the perfect brand ambassador for Cycas. Her experience as a Creative Director and skills in brand growth, strategy, and local partnerships will help steer our ambitions for Cycas in 2018.”
Camille Lorigo, Marketing Director of Cycas Hospitality said; “Cycas’ expertise in work/live hotels put them at the forefront of the market trend. I see massive potential to take the brand to new heights as they expand across the UK and Europe.”
During her career, Camille was known for her fashion showroom Che Camille, best known for their otherworldly fashion events and tailoring for Pete Doherty and Anne Robinson. Locality, provenance and storytelling come as second nature to the American-born creative expert.
Most recently, Camille helped relaunch the Athenaeum Hotel, unveiling a partnership with Michelin-starred chefs, The Galvin Brothers. She also worked for D&D London creating and establishing the brand footprint for South Place Hotel.
Hot off the heels of a multi-million-Euro strategic investment with Hua Kee, a Thai family office and hotel owner and operator in Southeast Asia, Australia and Europe, Cycas Hospitality will celebrate its 10th year in business next year.
Cycas Hospitality’s overarching goal is to become one of the best hospitality employers on the market, making their hotels the most wonderful places to stay.