Australasian aparthotel leader partners with Cycas to launch Quest in UK; the 4th global hotel company and 11th hotel brand in the Cycas portfolio.
As it gears up to open its first European property in Liverpool this summer, Quest Apartment Hotels (Quest), Australasia’s largest and fastest growing apartment hotel brand, has appointed Cycas Hospitality as its independent hotel manager for the 100-apartment Quest Liverpool City Centre.
The two extended-stay accommodation specialists have agreed on the framework to introduce European travellers to the successful Australasian apartment hotel brand and capitalise on the growing demand for alternative accommodation options to grow Quest’s presence across the continent.
As one of the world’s top 15 apartment hotel providers, Quest has over 170 apartment hotels throughout Australasia and intends to open 8 to 12 properties in the UK and Europe over the next five years. Widely recognised as the market leader of aparthotel accommodation in Australasia, Quest will be introducing its combination of convenient locations, reliable standards and flexible living solutions to Europe, initially targeting key gateway cities in the UK and Western Europe.
Mr Paul Constantinou, Founder and Executive Chairman of Quest Apartment Hotels, says: “The work we are doing to build a great team in Liverpool and laying foundations with expert strategic partners in Cycas Hospitality demonstrates our commitment to realising the potential of the extended stay market in the UK. Franchising is the cornerstone of Quest’s success, spurring our growth to become Australasia’s dominant player in the serviced apartment industry. Our strong franchise model is also one of Ascott’s key drivers of growth and contributors of recurring income. Bringing the Quest franchise to Liverpool is the first step of our international expansion plans. We will continue to leverage Ascott’s global network to bring Quest to more markets.
Mr Matt Luscombe, Chief Executive Officer of Cycas Hospitality, says: “Living in Australia for the last two years, I’ve seen first-hand how impressive Quest Apartment Hotels are in action. They offer business travellers a fantastic extended-stay accommodation service in an incredible network of locations.”
“I’m delighted Quest has chosen to partner with Cycas to launch Quest Apartment Hotels into the United Kingdom; a strong endorsement of our track record for excellence and growth momentum across the region’s fast-growing extended-stay sector. That the first Quest property we will be working on together is in the heart of Liverpool – where Cycas Hospitality’s own journey began in 2008 – is an auspicious milestone for our business’s growth. We look forward to building the brand’s profile and introducing Quest to a new market with tremendous potential.”
In addition to the 200 jobs created during construction of its first aparthotel property in the UK, the £10m Quest investment will create 25 part-time and full-time positions in the Liverpool area once the six-storey Quest Liverpool City Centre site opens its doors to the public in August this year.
Quest is a member of The Ascott Limited (Ascott), a Singapore company that has grown to be one of the leading international lodging owner-operators spanning more than 170 cities across over 30 countries in Asia Pacific, Europe, the Middle East, Africa and the USA.
Quest Liverpool City Centre is now taking bookings on www.questapartments.co.uk.