Neetu Mistry

Commercial Director

Neetu joined Cycas as our first Commercial Director in autumn 2018 and is responsible for revenue, sales and marketing activity across our UK and mainland European portfolio.

Having spent the last 15 years specialising in hotel marketing and revenue management, Neetu joined from RBH Hotels where – as Group Director of Revenue – she gained first-hand experience of increasing a company’s commercial visibility within a rapidly growing company.

Her experience of delivering market-leading returns for hotel owners across a wide collection of branded and private label properties is a perfect fit for Cycas as we continue to boost our commercial value proposition.

Working closely with the executive team to optimise the central and strategic support offered to our hotels, Neetu and her enhanced team are already delivering greater efficiencies for owners. And, in doing so, they’re helping cement Cycas as the preferred hotel management company for international brands and owners across Europe.