How we maximise property value

Cycas’ has assembled an impressive, multi-national Commercial team, accountable for driving exceptional performance for all our hotels and investors across Europe. The team provides best-in-class analysis, insights, and strategic guidance to ensure every Cycas hotel is positioned to achieve market-leading top- and bottom-line results.

Every hotel is supported by Cycas’ dedicated Analytics and Revenue Management function, a highly-experienced, specialist team, whose mission is to maximise sustainable revenues into hotels, which translate into the highest net yields. With a central focus on market share growth, the team deliver a programme of guest acquisition at the lowest customer acquisition cost.

Cycas’ Sales team partner with our on-property teams to develop and deliver best-in-class sales strategies, tailored to a hotel’s unique location and key business drivers. Additionally, they support the recruitment and development of on-property sales talent, and drive revenue-generating, cross-sell programmes.

Cycas’ Marketing team is a distinctive capability, operating at the cutting-edge of digital marketing practices. Their work encompasses the positioning and profiling of Cycas’ hotels, online and through traditional channels, as well as making a measurable, commercial impact through paid digital campaigns and tactics.

In addition to partnering with international brands, the team are accomplished at developed and delivering independent brands – from brand identity & visual creation to the design of online channels including web, social and e-commerce & distribution partners, the Cycas Marketing team maximise net revenue delivery for independent properties.

The Cycas Operations team comprises senior hoteliers with pan-European and deep-market experience, responsible for leading and developing our on-property Cycadettes (team members), assisted by our People & Culture team.

The team has a track-record for delivering outstanding guest satisfaction scores, with Cycas’ hotels regularly topping OTA and brand rankings. Innovations in technology and service enable Cycas’ hotels to deliver outstanding margin performance without compromising our commitment to operational excellence.

Our regional Operations VPs are each supported by dedicated Revenue, P&C and Finance leaders, driving performance delivery in each country, through hands-on oversight and a truly owner-centric approach.  Our owners have access to real time hotel data via the Cycas’ custom Business Intelligence reporting portal.

Our partners benefit from the combined experience and professionalism of Cycas’ in-house transition team, who work with owners to ensure successful portfolio transitions and resulting ROI upon investment.

The Cycas property team has delivered 30 new-build hotels across seven countries, providing full-scale design and construction assistance. The team has also partnered on more than a dozen hotel re-brandings, supporting our investment partners with the brand selection process.

During each property’s life cycle, our team provide offensive & defensive CAPEX plans. Our exceptional knowledge and expertise within FFE/OSE purchasing and procurement from planning to opening stage, ensure optimal asset ROI for our partners.

Our people are the heart of everything we do at Cycas. We are incredibly proud of our reputation as an award-winning hospitality employer with the strongest employee engagement scores in the industry.

With outstanding credentials in all facets of Human Resources, an unparalleled industry talent network and employment expertise across 12 jurisdictions, our People & Culture team play a crucial role in delivering our core purpose – to develop and inspire Europe’s best hospitality team.

Cycas’ proprietary “Cyfari” development program for future leaders has developed some of the most aspiring and inspiring leaders in our hotels.

The Cycas team operate across 12 jurisdictions and local regulations, delivering multi-national team experience to our hotel teams & owners.

Our proprietary business intelligence platform, developed in partnership with SAP Analytics, enables our hotel teams and owners to access to in-the-moment business analytics, benchmarking and reporting to identify efficiencies and enable rapid decision making.  Our finance team provides reporting from single entity to portfolio level, to support consolidation of our owners businesses.

The Cycas IT team manages all aspects of our hotels’ IT infrastructures, including provision of ongoing first-line support to all our hotels, removing any necessity for third-party providers.

With responsibility for all IT vendor relationships, leading systems implementations and upgrades, the Cycas IT team manage all budgetary spend and delivery of all IT aspects for any new build or takeovers.

Cycas operates more than 25 bars and restaurants across Europe, ranging from mainstream to award-winning fine dining outlets.

With a proven track-record, working with mixologists, leading chefs and award-winning design agencies, our senior team supports our hotels to revise and re-engineer restaurant concepts and menu offerings to ensure their offers remain compelling and relevant in their markets.

Our team also run regular audits of food quality, hygiene, and service standards, alongside an annual programme of safety and compliance training for our teams.  A selection of our restaurant and bar outlets include:

Daisy Tasker

PocketSquare London

Keuken & Bar

With many years of experience, our team ensure our hotels are supplied with a high-quality and consistent range of equipment and supplies at the lowest available cost.

Due to its scale and multinational aspect Cycas have access to variety of purchasing platforms for each of our operating regions.

The Procurement task team works closely with the GMs , HODs and the finance team to constantly evaluate pricing and volume in order to provide the best value to our hotels.