Cycas’ has assembled an impressive, multi-national Commercial team, accountable for driving exceptional performance for all our hotels and investors across Europe. The team provides best-in-class analysis, insights, and strategic guidance to ensure every Cycas hotel is positioned to achieve market-leading top- and bottom-line results.
Every hotel is supported by Cycas’ dedicated Analytics and Revenue Management function, a highly-experienced, specialist team, whose mission is to maximise sustainable revenues into hotels, which translate into the highest net yields. With a central focus on market share growth, the team deliver a programme of guest acquisition at the lowest customer acquisition cost.
Cycas’ Sales team partner with our on-property teams to develop and deliver best-in-class sales strategies, tailored to a hotel’s unique location and key business drivers. Additionally, they support the recruitment and development of on-property sales talent, and drive revenue-generating, cross-sell programmes.
Cycas’ Marketing team is a distinctive capability, operating at the cutting-edge of digital marketing practices. Their work encompasses the positioning and profiling of Cycas’ hotels, online and through traditional channels, as well as making a measurable, commercial impact through paid digital campaigns and tactics.
In addition to partnering with international brands, the team are accomplished at developed and delivering independent brands – from brand identity & visual creation to the design of online channels including web, social and e-commerce & distribution partners, the Cycas Marketing team maximise net revenue delivery for independent properties.