In May 2021 Apurva will bring his 25-year track record of outperforming his teams’ hospitality and investment competitors to Cycas Hospitality.
As Cycas’s first Managing Director, Apurva combines a passion for people with a deep understanding of how to maximise hotel performance across a wide range of markets and hospitality segments. An inspiring manager, respected business leader and strategic thinker, his values, energy and pioneering spirit are certainly a great fit for Cycas.
Apurva joined Cycas from The Student Hotel in Amsterdam where, as Chief Customer Officer, his commercial savvy ensured the company boosted guest satisfaction levels, and increased direct business share by 50% across its portfolio.
During his nine years with InterContinental Hotels Group (IHG) he held several senior roles, most recently leading all commercial and digital functions for their 650+ European hotels. In his expert hands, Apurva’s team exceeded European revenue targets by $200 million while reducing commercial spend.
Prior to that, Apurva led a series of travel-related projects in the US, Europe and Australia for McKinsey & Company, where he was instrumental in assisting Delta Airlines execute a turnaround strategy via a $3 billion cost-efficiency programme.
Apurva’s ability to draw on the experiences gained in other sectors will also be invaluable to Cycas’s partners. During his four years at Starbucks, Apurva grew the business by 20% in one year by transforming its multi-country tea business into the company’s fastest-growing beverage line. He also developed a great deal of investment expertise through his time on Wall Street with UBS, as well as working with Standard Chartered Bank.
Throw into the mix an MBA in Finance and General Management from Duke University (USA) plus a first-class Bachelor of Commerce degree from Bombay University (India), and it’s clear how Apurva’s international mindset has helped him succeed at a regional as well as global level throughout his career.
We’re confident Apurva’s distinctive qualities will play a vital role as Cycas looks to scale our business across Europe and deliver even stronger returns for our partners.