WE PARTNER WITH INVESTORS TO GROW, DRIVE & RE-POSITION THEIR PROPERTIES

WE PARTNER WITH INVESTORS TO GROW, DRIVE & RE-POSITION THEIR PROPERTIES

our services

Strategic Investment Partners

We believe in building long-term relationships, and we pride ourselves on having flexibility in our approach.

Operating hotels on the basis of Hotel Management Agreements, Co-investments and Leases, we reflect the norms of the countries in which we operate, as well as the varied requirements of our investment partners.

For a small number of long-term partners, we also offer advisory services, including Asset Management and Consulting, utilising our deep, industry expertise and systems to help realise these partners’ transformational agendas.

We work with a broad range of hotel investors, from listed financial institutions to private equity firms to HNW families. We pride ourselves on being flexible and creative in the way we structure these partnerships, prioritising the needs and objectives of our investors.

What matters to us, in every case, is that we share the same ambition, values and philosophy for how our hotels should be run and our hotel teams should be selected, developed and led.

Cycas has partnered on the construction of more than 25 new-build properties, and in the rebranding and refurbishment of more than ten hotels. Through these experiences, we have established strong relationships with a wide range of designers, construction partners and global brands.

Our capacity to provide operational input at every stage of development from conception to opening, ensures better outcomes and alignment with our investment partners.

Hotel Management
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Owner Advisory
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Our Growth Team
Craig Patterson
Chief Development Officer
Jelle Martens
General Counsel & Company Secretary
Naël El Assaad
Development Director
Jeroen Steensma
Director - Development & Feasibility
Marcos Pinto
Development & Feasibility Associate
Alex Magnani
Development & Feasibility Associate
Case studies
New Construction
Moxy and Residence Inn – London Slough
Hyatt House & Place, Paris Charles de Gaulle Airport
Re-furbishment & Re-branding
greet Hotel Darmstadt
Four Points Flex by Sheraton London Shoreditch
Independent Brand Development
The Lincoln Suites, London
The 55 by Le Mirage, London
Sotto Cucina & Bar, London
Jim’s Kitchen & Bar

92-unit Residence Inn
152-room Moxy double-decker hotel
Developed by Cycas in conjunction with Slough Urban Renewal

Moxy and Residence Inn – London Slough

London, United Kingdom

Cycas developed a 92-unit Residence Inn and 152-room Moxy double-decker property in conjunction with Slough Urban Renewal, in a landmark location on the A4 between the town centre and station, at the heart of Crossrail development.

The two hotels form an important part of Slough’s commercial regeneration scheme, which has boosted the town centre’s night time economy, provided jobs, and generates long-term secure income for the Slough Borough Council.

 

430 rooms (309 at Hyatt Place and 121 at the Hyatt House extended-stay hotel)
Hotels share conference, extensive all-day dining/bar facilities, gym and swimming pool

Hyatt House & Place, Paris Charles de Gaulle Airport

Paris, France

This new, five-storey building is located in Paris Nord 2 business park, bringing the first extended-stay hotel (Hyatt House) around Charles de Gaulle airport. This follows a detailed feasibility study by Cycas showing that there is a strong market for extended-stay hotels at major airports.

Appealing to international guests, corporate demand from the local major commercial and industrial hubs around CDG airport and the A1 corridor (Paris-Lille, north of France)

Hyatt Place Website 

Hyatt House Website 

 

Situated close to Darmstadt city centre and a 20-minute drive from Frankfurt Airport, this 194-bedroom hotel includes new balcony suites, 4,500 sqm banquet & exhibition space and 5,000 sqm outdoor space.

greet Hotel Darmstadt

Darmstadt, Germany

Creation of independent brand identity to relaunch a landmark hotel into the Darmstadt city marketplace.

The Cycas team converted this independent property over a 12-month period into one of the first greet brand properties from Accor in central Europe.

Re-imagining the visual identity and creating a complete suite of brand materials, including internal and external signage, the team was inspired to deliver an affordable and sustainable travel experience for today’s travellers.

Working with the Accor brand, a complete online presence for the property was designed including website, social media platforms, third-party platforms and a suite of collateral and in-hotel signage to support the re-positioning of the hotel.

Hotel Website

 

Re-branding a central London operating hotel to Four Points Flex by Sheraton London Shoreditch East

Four Points Flex by Sheraton London Shoreditch

London

The Cycas team converted an operational Shoreditch property to one of Marriott’s newest midscale conversion brands, Four Points Flex, within an incredibly short 12-week period.
Keeping the hotel fully operational throughout the re-brand process, the Cycas team oversaw the rooms upgrade, external signage and full commercial transition into Marriott’s established loyalty, distribution, sales and marketing platforms and global customer base.
Working with the Marriott brand, the Cycas Hospitality team designed the complete online presence for the property including website, social media platforms, third-party platforms and a suite of collateral and in-hotel signage to support the re-positioning of the hotel.
This incredibly quick re-brand process was completed within time-scales and budget, affording owners a swiftly refreshed hotel product, seamless guest experience and access to the global hotel brand loyalty and brand platforms.

Hotel Website

 

FOUR POINTS FLEX BY SHERATON EXPANDS IN UK WITH OPENING OF SHOREDITCH HOTEL

Creation of independent brand identity for boutique aparthotel
A timeless identity for an outstanding property

The Lincoln Suites, London

London, United Kingdom

The Cycas Team worked to deliver a compelling visual identity and complete suite of brand materials, including internal and external signage for The Lincoln Suites, a boutique aparthotel in Holborn, London.  Close to the Kingsway, the property is set within a 1920’s neo-classical building which provided the inspiration for this clean yet classical identity.

Working within a short three-month time-frame, the team created a complete online presence (website and social channels), signage and collateral to support an effective introduction to the London serviced apartment scene.

Hotel Website

Creation of independent brand identity for boutique London hotel.

The 55 by Le Mirage, London

London, United Kingdom

The Cycas team worked on creating an eye-catching and compelling visual identity for The 55 By Le Mirage, a beautiful boutique hotel in a Grade II listed Georgian building in the heart of cosmopolitan London. The resulting brand identity complements the modern and homely elements of the 55 uniquely design suites, whilst paying homage to the history of the building and local area.

In three months, the team have created all elements needed to launch The 55 by Le Mirage into the market, including a complete online presence (website and social channels) and full suite of marketing materials, collateral and signage.

Delivery of restaurant brand identity

Sotto Cucina & Bar, London

London, United Kingdom

A 3-month restaurant re-brand project was project managed by the Cycas Marketing team, co-ordinating a range of service providers to deliver a successful hotel restaurant launch within the crowded London dining scene. With the primary objective to refresh the restaurant brand identity including a new name & logo development, to align with growth plans & market opportunities, the team worked to ensure the new brand reflected the restaurant’s commitment to authentic Sicilian cuisine & ingredients.

Cycas Hospitality Marketing oversaw an in-depth research phase, reviewing local competitive offerings, market trends in the London restaurant scene and emerging consumer preferences. Feedback from existing customers was also solicited to understand the current perception of the restaurant & menu options.

A new brand strategy was crafted, including brand positioning, personality, core messaging and a complete suite of creative elements including a new name for the space, leading to a significant uplift in social media followers and media coverage, as well as a 30% uplift in customer visits during the first 3 months post-opening and 45% revenue uplift.

Full Case Study

Delivery of restaurant brand identity

Jim’s Kitchen & Bar

London, United Kingdom

Jim’s Kitchen & Bar, located in Slough, embarked on a transformative journey to revamp its branding and market positioning.  The existing visual identity, menus, and in-store signage were dated, which did not reflect a modern dining experience.

Initially catering mainly to internal hotel guests, the rebrand aimed to attract external visitors and elevate the dining experience. With a desire to increase revenue and visibility in the local market, a comprehensive brand strategy was crafted to reshape the restaurant’s identity, expand its customer base, and enhance its profitability.

Cycas Hospitality Marketing oversaw an in-depth research phase, reviewing local competitive offerings, market trends in the Slough and Greater London restaurant scene and emerging consumer preferences. Feedback from existing customers was also solicited to understand the current perception of the restaurant & menu options.  A new brand strategy was crafted, including brand positioning, personality, core messaging and a complete suite of creative elements including a new name for the space.

Our Partners

Cycas partners with global hospitality brand and industry-leading organisations to grow our business. We've developed proprietary, market-leading commercial systems & tools to deliver outstanding services to our hotels.